A daily audit
Search terms, bids, budgets, and our own edits, checked every day.
Ads that chase profit, not vanity metrics.
A pretty ad report can still lose money. We run ads for profit, and software checks the work every day.
Exact, phrase, and product targets. You approve the big moves. The software also checks our managers’ work every day.
Daily account audit
Software reads the ad account every day. It also checks the work our people already did.
- Search terms readChecked
- Bids checkedChecked
- Budgets checkedChecked
- Manager moves checkedChecked
Keep and block
A searchglass bottle
Own budgetglass bottle
Blockedfree
Spend and sales
$9,100$4,550$0
$1,840$920$0
Jul 27Aug 17Sep 14
Dark green · salesLight green · spend
How Brandgate does it
Audit the account
Every day the software reads search terms, bids, budgets, and the changes a person already made. It flags what drifted. Our software runs this check every day.
Back the searches that sell
When a search brings in sales, we give it its own budget, so more money goes to the words that sell. Our ad manager sets the budget.
Block the waste
Searches that spend and never sell get blocked, so your ad stops showing for them. You see the list before a big cut. Our ad manager builds the block list.
Hold the structure
Exact for proven terms. Phrase for discovery you still want. Product targets for the other listings that should or should not show your ad. The ad manager on your account keeps the structure clean.
Rules for bids and budgets
Bids move toward the targets that return profit. Budgets move off the campaigns that do not. A rule can draft the change. It cannot publish it alone. Our ad manager writes the rules.
Check the managers
The same daily audit reads our own work. If a person missed a wasting term or a bid that ran away, the software flags it. Our software checks our own team every day.
The report looks good. The bank account does not.
A low ad-cost percent can hide waste. Broad terms spend. Exact terms that actually sell get starved.
Search terms that win stay buried. Terms that never sell keep spending.
Someone changes a bid and nobody checks it. A week later the budget is gone.
Bids and ad cost, by search
Example bids
| Search | Bid | Ad cost, % of sales |
|---|---|---|
| glass bottle | $1.20 | 18% |
Week 1Week 8 | ||
| your brand name | $0.85 | 12% |
Week 1Week 8 | ||
| gift | $0.40 | 46% |
Week 1Week 8 | ||
What you get
A keep-and-block list
Searches that sell get more budget. Searches that waste money get blocked.
A clear structure
Exact, phrase, and product targets, each with a job.
A weekly note
What we spent, what it returned, and what we want to change.
Software audits every day. A person works the account through the week. You get a plain report every week, and you approve big cuts or big increases before they go live.
What we track
- Profit
- Did the ads make money after fees
- Waste
- Terms and targets spending without orders
- Winners
- Searches that sell, ready for more budget
- Bids
- What moved, and why
Questions
Do you chase a low ad-cost percent?
No. That number can look great while the account loses money. We watch profit.
Who changes the bids?
Software drafts the change. A person on your account checks it. You approve a big cut or a big increase.
Does the software check your team?
Yes. It audits the account every day, including the work our managers already did, so a miss does not sit for a week.
Related
- Catalog and creativeWe keep improving your titles, photos, and product pages based on what shoppers search for and buy.
- ReportingSee what you made after ads and fees, without waiting a week for a report.
- AI agentsAsk a question in the app you already use. You get a clear answer and a report. Nothing changes until you say yes.
Start with the account you already have.
Free audit of a public listing, or a 30-minute call with someone who runs Amazon accounts.